Establish Your Unique Brand
Since there are seemingly new people entering the real estate profession on a daily basis, establishing your own unique brand is a must. By having your own website, you can not only be a resource of information for current clients, but also have plenty of information available for those buyers who are searching for an agent. Based on statistics from the National Association of Realtors, 50-60 percent of buyers and sellers find their agents online. Therefore, establishing yourself online will likely result in many more referral leads
, ultimately resulting in many more sales.
Makes You Easy to Contact
If a real estate agent wants to lose out on a potential deal, all they have to do is be difficult to contact. Whether by phone, email, text, or other methods, failing to get back to current or prospective clients in a timely manner will quickly get you a reputation for being unreliable and uninterested in clients. However, by having your own website, you will be easily accessible to everyone, especially if you've embraced mobile technology and always have your smartphone nearby.
Create Your Own Blog
Once you establish your own website, give some serious thought to having a blog on it as well. By doing so, you can have a forum to quickly build a following, allowing you to showcase your knowledge and perhaps even a sense of humor. In addition, you can also link your blog to social media sites such as Facebook, Twitter, and LinkedIn. By linking with these sites, you'll likely drive plenty of traffic to your website, creating even more possibilities to attract new clients.
Lessens Your Lack of Experience
If you're new to the real estate industry, having a great website can give you a presence in your local area much faster than in years past. By having plenty of great information online, potential buyers and sellers will be more willing to place their trust in you, even if you are an up-and-coming agent.
By taking the time to create an excellent website, you'll reap the benefits for many years to come.