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Best Ways To Market Your Real Estate Business

Posted Thursday, July 18, 2019

With over two million licensed real estate professionals in the United States, many wonder how they will stand out from the competition. However, since real estate is constantly changing, it offers numerous ways to get creative in marketing your business. If you are ready to distance yourself from your competitors, here are the best ways to market your real estate business.

Contact Your Leads
When you get referral leads, get in touch with them as soon as possible. Whether by email, phone, or text message, having a reputation for quick communication will pay dividends. To get the best results, include a call to action in any message sent, such as a link to a blog post or a special deal you may be offering.

Hire an Assistant
Whether you use an in-person assistant or virtual assistant, this can help grow your business. For example, if your website needs some improvement, hire an assistant with related experience or instead hire a freelance web designer. Not only will you save money, but you'll also have a great-looking website that will impress and attract new clients.

Optimize Your Referrals
According to the latest industry research, 75 percent of an agent's business is generated from referrals. To capitalize on this, you have several options. Some of the best include offering referral gifts, using branded materials that make it easier to get referrals, and emphasizing referrals with current and past clients.

Attend Networking Events
Whether you need financial advice or want to talk over other business matters, networking events can be a goldmine for your business. However, to help your business grow, always have goals when you attend these events. Rather than simply showing up and hoping for the best, always have several goals in mind for the event, then show up and make sure those goals are achieved.

Embrace Social Media
With current estimates stating 2.8 billion people worldwide use social media each day, there is no doubt this is critical to growing a real estate business. To ensure you get a steady stream of referral leads, make the most of social media. For example, you can use Facebook to conduct live video tours of new homes you are marketing. Best of all, even if a person does not tune in during the live feed, they can still go to your page at their convenience and take the tour. Along with this, take to Twitter and Instagram to congratulate clients who recently purchased homes. By doing so, you'll be known as the agent who emphasizes the personal touch with clients.

By taking a proactive approach to business growth, you'll find plenty of opportunities are at your fingertips that will leave your competitors far behind.